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Hej, I’m Samuel Salzer

I'm an experienced behavioral designer helping value-driven organizations build great digital products and services applying behavioral science.  

#Author #HabitExpert #KeynoteSpeaker #Swedish

DevTalk

What i do 🚀

Behavior Change for Good

Changing behavior is hard. Generating engagement, increasing adherence, improving retention, maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioral Design makes it easier.

That is what I do — I am a Behavioral Strategist specializing in helping organizations apply insights from Behavioral Science and Behavioral Economics to fuel habit formation and digital behavior change. I want to make the world a better place, one good habit at a time. To that end, I advise value-driven organizations make their products and services better using the latest Behavioral Design tools and insights.

DevTalk

This is DevTalk, a Webflow template made for software developers who want to participate in the creator economy as a writer, sharing their knowledge through written content wrapped as blog articles.

The visual idea of DevTalk is meant to be as simple as possible, providing a plain website with no animations but some elementary interactions like hover states.

The articles don't come with a thumbnail image on the grid cards or a top image on the article page, and that's the intention. This template focuses on speed, trying to provide the same experience when reading a book: you flip a page, and the content is there. You click on an article, and the content is there as well.

This template comes with 3-page variants for the home page, the articles page, and the about page. The variants were created to provide options for single developers who might use their name as the website name, or for a group of developers who want to work as a team under a brand name.

DevTalk used an imaginary SwiftUI/iOS Developer as an example of the creator, but it works for Java, JavaScript, Flutter, React Native, Kotlin, PHP, Rust, Python, and C++ developers.

Note: The fact DevTalk was made with developers in mind doesn't mean it can't be adapted to other niches. If you like simplicity and are looking for a plain website that's easy to maintain and affordable both in the short and long term, DevTalk is an option.

We provide email support for free. If you need help with setup and customizations, check our services or send us an email.

Pages below: the menu links the variants 01.

Let's work together 🤝

Advising & Consulting

I love to help innovative companies to leverage the latest insights and tools from behavioral design. With many years of experience across startups to enterprise to the public sector, I've helped solve problems relating to smoking cessation, user retention, weight management, program adoption, productivity, financial saving, relationship well-being, and more.

It's safe to say that I'm used to supporting teams applying behavioral science across all stages of product management, business strategy, and design. If you're working on a problem related to habit formation or behavior change, there's a good chance that I could be of help.

I've limited my consulting work but provide advisory and tactical services to 3 companies per year. If you'd like to be one, get in touch.

Get in touch

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public speaking 🎤

Speaking Events & Workshops

Provide many years of experience in public speaking and managing 100+ workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change.

  • Behavioral Design
  • Habit Forming Tech
  • Driving Engagement
Book for speaking
the Book 📚

Nudging in Practice

Based on the latest practical and theoretical insights from applied behavioral science, Nudging in Practice helps organizations to design the most effective nudge and behavior change intervention.

Co-authored this book together with the amazing Ida Lemoine, Linda Lindström, and Kajsa Lindström while working at Beteendelabbet, Sweden's first behavioral agency.

*Book currently only available in Swedish 🇸🇪

read the book
Upcoming Book 📚

The Power of Reward Loops

New book currently in the works. 
More information soon.

Reach out for more info
A gift for you 🎁

Interactive Case Study

Since you've made it this far down the landing page, you deserve a reward. Here you go, free access to one of my fun and interactive Behavioral Design case studies.

This case study applies the EAST framework to understand how Lemonade has built their world-class onboarding experience.

📱 If on mobile, turn phone to landscape view for best experience.

explore case study
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